UEM Group\'s Communications Practitioners Visit Media Prima

The studio set used by television networks for broadcasting is smaller in real life than what it looks like on television.  Communications Practitioners of the UEM Group can now confirm this after a visit to the Media Prima Berhad’s headquarters on 8 December 2009. The larger than life look of the studio set is a result of artful and technical maneuvering of the camera to zoom only on relevant parts of the set. This was explained in a tour to several of Media Prima’s studios including those that house popular shows like Malaysia Hari Ini and Buletin Utama. The Visit to Media Prima, organised by UEM Group’s Group Corporate Relations and Communications, is part of continuous efforts in network-building between the Group’s Communications Practitioners and the Media. It was also meant for the Group’s Communications Practitioners to better understand operations of the Media and hence improve ways when dealing with the Media. Some 30 Communications Practitioners from UEM Group participated in the visit, which was led by Ahmad Zakie Shariff, UEM Group’s Director of Corporate Affairs. The team from Media Prima, led by Yang Berbahagia Datuk Kamal Khalid, Chief Operating Officer of Business Development & Media Prima International, presented a briefing on Media Prima’s operations and services. The host team comprised representatives from the company’s television and radio networks, content creation, client service group, and corporate communications.

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